[dba-Tech] Verifying Accuracy or Legitimacy of Email Address

 Large Internet Service Providers such as America Online now require
legitimate e-mail marketers to authenticate their transmissions in order to
let them through to their users' inbox.

SPF makes it possible for  the receiving e-mail servers to verify in real
time that  you are who you say you are.  Many spammers conceal or "spoof"
their identity to avoid detection.  For more detailed information visit
http://postmaster.aol.com/spf/. 

AOL will soon begin rejecting e-mail that does not support the SPF
standards.  Many other ISP's will follow suit.  

Yahoo has their own authentication format, called Domain Keys.


-----Original Message-----
From: dba-tech-bounces at databaseadvisors.com
[mailto:dba-tech-bounces at databaseadvisors.com] On Behalf Of Stuart McLachlan
Sent: Sunday, December 12, 2004 8:41 PM
To: Discussion of Hardware and Software issues
Subject: Re: [dba-Tech] Verifying Accuracy or Legitimacy of Email Address

On 12 Dec 2004 at 19:36, Arthur Fuller wrote:

> 
> My real question is, what's a graceful and efficient way to step aside 
> these problems? Assuming that you HAVE purchased, I need to be able to 
> get in touch asap (Cher has a cold and the concert is postponed until 
> the next night). I don't want to wait until I need to send you such a 
> message to discover that the e-addy you supplied is bad, or that my 
> sends will get bounced due to your spam-filter etc. I want to be a 
> good vendor and get gracefully past all these impediments asap, 
> without subverting your spam-filters, ISP-bouncers etc. I just want to 
> be a good reliable honest vendor and be able to stay in touch with you 
> as things change -- which, in the rock & roll biz, they do, frequently.
> 

In this case, II'd probably do something like this:

I'd explain all of the above as simply as possible on the website including
the importance of being able to get through to them and a clear statement
that you will not store their email after the event and will not use it for
any purpose other than to notify them of any changes to the event.  

Then I'd tell the customers that I was sending a confirmation email of the
purchase and ask them to confirm receipt of the same by replying to it and
give them an email address and reference number to send to if they don't
receive the confirmation email.


--
Stuart


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