[AccessD] Hidden form technques

For the first time I am trying to use a hidden form in my app. Its only
purpose is to open the switchboard and pass in an argument (which then
dictates the starting switchboard) -- this effectively lets the switchboard
items table contain as many starting points as you wish. That part works. 

The part that doesn't work is the hidden form -- it's not hidden! 

My Form_Load looks like this:

    Debug.Print "Hidden Form Load"
    DoCmd.OpenForm FormName:="Switchboard", View:=acNormal, OpenArgs:="ETS"
    Me.Visible = False

It doesn't work. The form is plainly visible :-) What am I doing wrong?

TIA,
Arthur