[AccessD] OT: A survey from somebody not as well-connected as JC

Rocky Smolin - Beach Access Software bchacc at san.rr.com
Tue Mar 30 22:39:13 CST 2004


Sure.  I estimate it will take to the end of the year before I see any real
results.

I've got another product cooking as well - analyzes sleep disorders. Been
working on it with an expert in the field for 4-5 years (not continuously,
of course).  Might be able to launch it this year.

Do you want to be a beta tester?

Rocky

----- Original Message ----- 
From: "Kath Pelletti" <SDSSoftware at optusnet.com.au>
To: "Access Developers discussion and problem solving"
<accessd at databaseadvisors.com>
Sent: Tuesday, March 30, 2004 8:23 PM
Subject: Re: [AccessD] OT: A survey from somebody not as well-connected as
JC


Well I wish you the very best of luck...can you let us know how the sales
go?

Kath
  ----- Original Message ----- 
  From: Rocky Smolin - Beach Access Software
  To: Access Developers discussion and problem solving
  Sent: Wednesday, March 31, 2004 9:42 AM
  Subject: Re: [AccessD] OT: A survey from somebody not as well-connected as
JC


  Kath:

  In the 'old' days when I was flogging this package in DOS, I thought that
  some of them would be sold by word of mouth, people seeing it, or the
  reports that got passed around (which all had my company name in the
  footer).  So I always wanted everyone to have the latest version.  So I
  didn't charge for it.  It was in my self-interest to have them use the
most
  recent release.  And I'm still going to keep to that policy for this new
  version.

  If I add a module, like Order Entry, everybody will get it at no cost.
With
  distribution by web, there really is no overhead cost to me to distribute
  it.  And good product sells more product.

  I promote the product support as a 'free phone in consulting service on
any
  question related to the software OR manufacturing systems' for the first
  year, and $300 a year after that (about 10% of the purchase price).

  In the past I had a lot of conversations with people about manufacturing
  issues - how to structure a bill of materials, how to make up a part
  numbering scheme, how to solve a particular work order problem, etc - and
  very few questions about how to actually run the software.  This added a
LOT
  of value to the product and didn't really take very much time.

  The key is to make a product which is so user stupid that anybody who can
  read and count to 20 can run it.  Then you don't get the same question 20
  times a day, like 'how do I run a costed inventory report?'.

  If a user doesn't want to pay the yearly maintenance then they don't get
the
  phone support.  I could tell them they don't get the new releases as well
  but that works against me salewise.  Many people didn't pay for the
support
  after the first couple of years because they never called me for anything.

  The other key, of course, it goes without saying, is to make the product
so
  solid that it doesn't generate bugs and errors.  Then you don't get any
  support calls.

  BTW - I'm not a marketer or salesy type person, either.  But if you have
  something you believe in it's not really selling.  And I really believe in
  this product (why not, I invented it?).  I just present the product and if
  they like it fine.  They buy it.  If not, it's like pushing on a string.

  I always wanted people to feel like they got more than they expected and
  when you sell hard you overhype, raise expectations, and end up with
  customers who expect more than you have to give.

  When people buy E-Z-MRP they feel like they just bought a dollar for fifty
  cents.  That makes selling a lot easier, too.

  I suppose that's why I'm successful but not rich. :)

  HTH

  Rocky Smolin
  Beach Access Software
  http://www.e-z-mrp.com



  ----- Original Message ----- 
  From: "Kath Pelletti" <SDSSoftware at optusnet.com.au>
  To: "Access Developers discussion and problem solving"
  <accessd at databaseadvisors.com>
  Sent: Tuesday, March 30, 2004 2:59 PM
  Subject: Re: [AccessD] OT: A survey from somebody not as well-connected as
  JC


  Rocky - out of interest - what support arrangements / fees are you
offering?

  Kath
    ----- Original Message ----- 
    From: Rocky Smolin - Beach Access Software
    To: Access Developers discussion and problem solving
    Sent: Wednesday, March 31, 2004 8:48 AM
    Subject: Re: [AccessD] OT: A survey from somebody not as well-connected
as
  JC


    Andy:

    Don't envy me. They jury's still out.  I've got a bit of a buffer so we
    won't miss any meals, but that can't go on forever.  I've had two good
    products and several bad ones.  At least this time I'm starting in an
    economy that's on the upswing.

    But I've always been a bootstrap kind of guy - we're doing a mailing in
  San
    Diego county this month.  Hopefully snag two or three systems.  Then use
    that money to mail again in another county.  Build it up slowly.
Instead
  of
    mortgaging the house.

    I'm still doing some fee-for-service as well. So that keeps some of the
    lights on.

    It's a high wire act for sure.  But when it does work, it's a thing of
    beauty.

    Rocky

    > -----Original Message-----
    > From: accessd-bounces at databaseadvisors.com
    > [mailto:accessd-bounces at databaseadvisors.com]On Behalf Of Andy Lacey
    > Sent: Tuesday, March 30, 2004 1:18 PM
    > To: 'Access Developers discussion and problem solving'
    > Subject: RE: [AccessD] OT: A survey from somebody not as
well-connected
    > as JC
    >
    >
    > I envy Rocky (sort of) but won't be trying to emulate him. Been there,
    tried
    > that, and failed. Problem with the product thing is that you have to
    > metamorphose from developer into marketer, and I couldn't. Not my
thing
  at
    > all. Plus IME it involves sinking money into advertising, mailing,
    > brochures, websites nd so on. You have to be prepared to risk big
outlay
    > against no guarantee of return. Done that 2 or 3 times to great cost
and
    no
    > great return. Won't be doing it again.
    >
    > -- Andy Lacey
    > http://www.minstersystems.co.uk
    >
    > > -----Original Message-----
    > > From: accessd-bounces at databaseadvisors.com
    > > [mailto:accessd-bounces at databaseadvisors.com] On Behalf Of
    > > Steven W. Erbach
    > > Sent: 30 March 2004 04:16
    > > To: Access Developers discussion and problem solving
    > > Subject: Re: [AccessD] OT: A survey from somebody not as
    > > well-connected as JC
    > >
    > >
    > > William,
    > >
    > > >> ...don't take this the wrong way <<
    > >
    > > I won't. I appreciate your point of view. I have gotten
    > > caught up in the tools as if owning the right brand of socket
    > > wrench will guarantee me a living.
    > >
    > > But I hear you on the client-centered approach. I've worked
    > > on lots of things that were outside of my skill-set comfort zone.
    > >
    > > I talked with a friend recently about my business and he
    > > asked if there was anything I specialized in. I told him no;
    > > my business is producing custom solutions to solve customer
    > > problems. He recommended a product-centered approach, like
    > > what Rocky is aiming for. I have a long-term care facility
    > > marketing and donations program I wrote that might fill the
    > > bill. We'll see.
    > >
    > > >> ...but I'm just me and don't have any intention of ever
    > > working hard
    > > >> again <<
    > >
    > > Not really an option for me as we're having some tough times
    > > financially. I can dig the varietal nature of your work,
    > > though. Thanks.
    > >
    > > Regards,
    > >
    > > Steve Erbach
    > > Scientific Marketing
    > > Neenah, WI
    > >
    > > "You must be an intellectual. No normal person would say a
    > > thing like that." - George Orwell
    > >
    > > --
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    > > http://databaseadvisors.com/mailman/listinfo/a> ccessd
    > > Website:
    > > http://www.databaseadvisors.com
    > >
    > >
    >
    > --
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