[AccessD] OT: Elevator Speech

Charlotte Foust cfoust at infostatsystems.com
Wed Aug 26 12:07:19 CDT 2009


Not sure this is so OT, but here are a couple of tips.

1.  Start with "You know ..."  as in "You know how you need a list of
customers at a moment's notice?"

2.  Then, "Well, I make that not only possible but easy, and here's
how...."

Charlotte Foust 

-----Original Message-----
From: accessd-bounces at databaseadvisors.com
[mailto:accessd-bounces at databaseadvisors.com] On Behalf Of Jennifer
Gross
Sent: Wednesday, August 26, 2009 9:39 AM
To: AccessD List
Subject: [AccessD] OT: Elevator Speech

For everyone who is a self-employed developer - my question is, how do
you describe what you do?  My business has traditionally been word of
mouth, but recently I have found myself needing to market.  At the
techie events they have no problem knowing what I do - but to the small
business owner I've been struggling - any insights on how to describe
database development in 30 seconds to the lay person you want as a
client is welcome.

Thank you,

Jennifer Gross
(805) 480-1921
databasics
Helping businesses effectively manage and utilize their information.
 

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