[dba-SQLServer] Intentional Denormalize?

As I have discussed in the past, I have a set of about 8 tables (which I call AZData) containing 
name/address info.  This table has just a PKID, FNAMe, LName, Addr, City, St, Zip5, Zip4.  I have to 
maintain these records by sending them out every month for CASS / NCOA processing.  I currently 
process about 350 million name/address records a month.

The data always comes from bigger tables which contains demographics data, things like "owns a dog, 
owns a cat" ('Y'/'N' for each of these fields) or Child age 0-3, 4-7 etc (codes 1,2,or 3 indicating 
m/f/both).

To this point I have always built a separate database to hold the original table with an autonumber 
PK, then I break the name/address out into the AZData table, linked back to the demographics table 
by an FK which is the PK in the demographics table.  I then process that AZData table monthly. 
DogsAndCats contains about 11 million records, Kids contains 21 million records and so forth.  I did 
it this way for a couple of reasons, an attempt to keep the physical size of the database down and 
to some extent simply history - that is the way I started doing this.

Well, with 8 databases and 350 million records it is probably time to change.  I am considering 
building a table with the name/addr fields and then a set of fields with an FK pointing back to each 
database where that name / address can be found.  IOW the same name/addr may be in the kids and 
DogsAndCats table.  So there would be a single name/addr record with an FK back to those two 
demographics tables.

I would have a column for each demographics database's PK.  This is denormalized, in the sense that 
as I add a new demographics table I have to add a new column to the name / address table to hold the 
PK linking records back to that demogr table.  I normally consider any case where I have to add a 
field like this to be "denormalized" - kinda like Child1, Child2.

The upside is that suddenly the demographics table link through a single M-M table (which happens to 
hold the name/addr info as well), which allows a very simple sql statement to determine whether a 
person with dogs also has kids etc.

Any thoughts on the wisdom of denormalizing in this manner?

-- 
John W. Colby
Colby Consulting

Reality is what refuses to go away
when you do not believe in it