[dba-Tech] How to make a complex URL look simple

I have a friend who set a world record in the frisbee department. He has
asked me how to transform a long and ugly URL into something much
friendlier. Here is the ugly link, followed by his preferred URL name. Can
this be done, and if so how so?

"Can I get this link
http://news.google.com/newspapers?id=aEk0AAAAIBAJ&sjid=c2cEAAAAIBAJ&pg=4766,2115121&dq=ken-westerfield&hl=en

to look like this

*Sarasota Herald-Tribune - May 21, 1978*

and still link to the same article?  If so, could you show me the code?"

Hoping that it can be done.