Stuart McLachlan
stuart at lexacorp.com.pg
Thu Dec 6 17:39:28 CST 2012
"39% tablets market share in businesses" is a long way from "30% mobile market share". And how can the say that and say that and also say at the same time: "In the business market, Windows 8 will take the No. 3 position in the tablet market behind Apple and Android by 2016, " That is impossible on the basis of 39%. It's worth noting that the Gartner prediction was made back in April, before anyone had actually seen the devices or the pricing. Here's an alternative and much more recent view: 10% http://www.theregister.co.uk/2012/12/06/idc_windows_tablets_10percent_by_2016/ On 6 Dec 2012 at 21:18, Salakhetdinov Shamil wrote: > Hi Hans -- > > <<< > Microsoft isn't going to grab a 30% market share simply by existing. > >>> > > That's Gartner: Windows 8 Tablets To Hold 39% Market Share In Businesses By 2016 > > http://microsoft-news.com/gartner-windows-8-tablets-to-hold-39-market-share-in-businesses-by-2016/ > > Let's hope we will have opportunity to refer to this discussion thread on year 2016 eve. > > Till then, > > Yours, > > Shamil :) > > > , 6 2012, 6:20 Hans-Christian Andersen <hans.andersen at phulse.com>: > > > > > But 30% mobile market share in three-five years seems to be almost guaranteed to MS... > > > > > I'm just curious as to how 30% is almost guaranteed? Where does this number come from? The current market share is in the low single digits and not growing all that much. > > > > > > And as you say "Microsoft is doing fantastic job with Xbox" so adapting that experience to MS mobile, using mobile devices together with Xbox should make MS positions even stronger? > > > > > This is unlikely. The Xbox had a "killer app" in the form of Halo and also was (and still is) way ahead of the competition with Xbox Live. This is what helped them succeed from being the new kid on the block among established heavy weights and they are smartly building on top of that success with great new features. > > > > > I don't see anything like that for the Windows Phone platform. Why would anyone adopt it? Everyone else is using iPhones and Android phones, who both seem to be quite satisfied with their platforms. They both have much larger app stores and higher profile apps. It needs to be something more than simply a few bells and whistles, like integrating it with the Xbox. It would be a nice touch, but the Xbox has only ever sold 70 million units in total (since 2005). Contrast that with 45 million iPhone 5's to be sold by the end of this year (and it was released this September). With numbers like that, you can see that its not really going to be a significant selling point for most consumers. > > > > > To add to that, some people have a strong loyalty to Microsoft, such as yourself, but most do not. Most Windows users use Windows because that is what they are accustomed to it and because it is shipped on every computer by default anyways - not because that they feel strongly for the Microsoft brand nor because they make a conscious decision as a consumer that Windows is the best computer OS compared to the alternatives. In other words, they continue to succeed here by sheer force of monopoly. > > > > > However, they are in a different position with Windows Phone, which is in such a weak position at the moment. They really need that killer app/feature/innovation to draw peoples attention and I'm not aware of anything. They need an "Angry Birds" exclusive to WP8 or something to that effect. > > > > > Microsoft isn't going to grab a 30% market share simply by existing. > > > > > - Hans > ><<< skipped >>> > > > > _______________________________________________ > dba-Tech mailing list > dba-Tech at databaseadvisors.com > http://databaseadvisors.com/mailman/listinfo/dba-tech > Website: http://www.databaseadvisors.com