Jim Lawrence
accessd at shaw.ca
Fri Oct 5 12:36:50 CDT 2012
IE 10 may actually have done something right but given the explosion from various ad agencies and advertisers, Microsoft may have to unset their "Do Not Track", DNT from being the default. Most browsers already have such a setting, DNT, but it is optional. Quote: " ...Four of the five major browsers -- Firefox, Internet Explorer, Opera and Safari -- can send a DNT signal. Google has pledged that Chrome will support DNT by year's end. "When presented as a default 'on,' by design Microsoft is no longer creating a choice of whether or not data about consumers will be tracked," the Association of National Advertisers' letter continued. "Rather, Microsoft appears determined to stop the collection of Web viewing data. That is unacceptable." " It seems that we may have a choice as to whether we want to be a product or not. As we web surfers are such a valuable commodity, will data collection be really blocked by the DNT settings or will that just be a "feel good" option for us users. Jim