[dba-Tech] WD-40

[Susan Harkins]

Velcro and sugar alcohol also come to mind. :)

Susan H.


>
> I see two morals in this story: 1) Though you might design your product for
> one use, you never know what might happen; think of the history of Viagra,
> which was not developed for its now most frequent application. 2) Listen to
> your customers! They are far more valuable as input than focus groups and
> so on. It's not the end of the world for marketing teams, but they have to
> learn to listen to the customer.
>
>