[dba-Tech] WD-40

[Stuart McLachlan]

Minor correction:  "disperser" not "dispenser" :)

It is also a great softener for glue residues - great for taking labels of used bottles/jars and 
those d*mned bar code/price stickers etc off glassware, crockery etc.  

(I used it on the residue left after pulling off over 100ft of 1 inch "boot stripe" tape that had 
been on the hull of the boat for 13 years - did a fine job of softening it so that I could scrape it 
off easily)

On 8 Jun 2015 at 11:45, Arthur Fuller wrote:

> I know that this is a tad off topic, so perhaps you might choose to
> file it under "Useless information and little-known facts."
> 
> The product was oriiginally developed as a Water Dispenser, designed
> to repel water and thus prevent rust. After the company's 40th
> attempt, it finally got it right. This resulted in the name WD-0, and
> it was originally sold for just that single purpose. But soon
> afterwards, customers began using it for other purposes, from spraying
> bicycle chains to using it as a lubricant. When the company realized
> this, it decided to repackage the product in aerosol cans. Sales went
> through the roof, to the point where by 1960 a can of WD-40 was to be
> found in 4 out of 5 households.
> 
> When hurricane Katrina struck, sales of WD-40 skyrocketed. Millions of
> people used it to rescue objects of all kinds, shapes and types from
> water damage and potential rust damage.
> 
> I see two morals in this story: 1) Though you might design your
> product for one use, you never know what might happen; think of the
> history of Viagra, which was not developed for its now most frequent
> application. 2) Listen to your customers! They are far more valuable
> as input than focus groups and so on. It's not the end of the world
> for marketing teams, but they have to learn to listen to the customer.
> 
> Arthur
> 
> -- 
> Arthur
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