Steve Erbach
erbachs at gmail.com
Mon Jan 24 13:12:35 CST 2005
Rocky, The new site uses a problem ---> feature/solution format. All I'd recommend is that the feature/solution be worded more in the form of a benefit. For example: * Changing part prices make it impossible to know product costs. (The problem) * E-Z-MRP's powerful Bill of Materials Processor provides current and immediate product costs and sophisticated configuration management. (This tells what E-Z-MRP DOES, but not how it benefits the client. You MAY want to consider a third column with the benefit:) * It helps you to know precisely how much it's going to cost you...AND where you can SAVE MONEY by taking advantage of any lower costs for items you want to manufacture TODAY. Since I don't know all the lingo of MRP I'm probably shooting a bit wide of the mark here, but you get the idea. It's the old feature/benefit or feature/advantage marketing ploy. It's a very good ploy, you know, that marketing ploy. Steve Erbach Neenah, WI On Sun, 23 Jan 2005 21:40:44 -0800, Rocky Smolin - Beach Access Software <bchacc at san.rr.com> wrote: > Dear List: > > So I hired this PR guy to do PR of E-Z-MRP - http://www.trcutlerinc.com/. He does strictly manufacturing software related PR. > > He has a colleague who is apparently a web marketing whiz and he solicited this guy's opinion about my site and the guy had some very constructive criticisms - the most salient of which was that the home page was not motivating readers to take action. Good info but weak. > > So we made the old home page a FAQ page and redesigned the home page for a more forceful call to action. > > Can you take a look and tell me what you think of this approach? The old home page you can still see by clicking FAQ. > > My site: www.e-z-mrp.com > > Thanks in advance, > > Rocky