[AccessD] OT: Opinions needed

Rocky,

Definitely better. Feedback:

Top Row:
A Tabbed presentation of the top row of links (Home, FAQs , etc) would
remove the need to repeat the current selection in bold orange, further
shrinking the page vertically. This gives more room for your sales points.

Consider re-ordering your top row links. "Screens" and "Reports" should
probably be promoted to the left, while "FAQs" and especially "History"
should be demoted to the right.


Challenge/Solution Table:
I would reduce the font size. I'd like to be able to see the first four
challenge/solution pairs on a 1024 x 768 screen without scrolling. Ideally,
your best 3 should be visible on 800 x 600.

You should underline your links in the solutions column. If that looks too
cluttered, consider an underlined link that says "more.." at the end of each
solution.

Even though the text of your main page is tightly edited, I would cut it
down even more. You probably have 15 to 20 seconds to convince your average
visitor to continue looking at your site. The more pithy points you can ping
into their brain during that time, the better the chance you will snag them.

-Ken

-----Original Message-----
From: Rocky Smolin - Beach Access Software [mailto:bchacc at san.rr.com]
Sent: Sunday, January 23, 2005 11:41 PM
To: AccessD at databaseadvisors.com
Subject: [AccessD] OT: Opinions needed


Dear List:

So I hired this PR guy to do PR of E-Z-MRP - http://www.trcutlerinc.com/.
He does strictly manufacturing software related PR.

He has a colleague who is apparently a web marketing whiz and he solicited
this guy's opinion about my site and the guy had some very constructive
criticisms - the most salient of which was that the home page was not
motivating readers to take action.  Good info but weak.

So we made the old home page a FAQ page and redesigned the home page for a
more forceful call to action.

Can you take a look and tell me what you think of this approach?  The old
home page you can still see by clicking FAQ.


My site:  www.e-z-mrp.com

Thanks in advance,

Rocky