[dba-Tech] System Won't Recognize .exe

Dear List(s):
 
I sent a setup.exe file created by Wise to my distributor in Taiwan.  On her
system it does no seem to want to execute the file but gives her the dialog
box asking for the program to open this type of file.  It is treating the
exe file like a file without an association.  
 
Has anyone ever seen this and know what to do about it?
 
MTIA
 
Rocky