[AccessD] FW: Blog on Rex Website

[Darryl Collins]

Agreed Rocky.  They should make sure they have the resources to deal with the blog. If it is a smaller business with low traffic then it might be manageable with the current team.  If they are likely to get a higher volume (many responses in a day) then they might need to bring additional skills to the table.

How they handle complains is critical.  If the owner is the type to take it all personally and it turns into an online pissing contest than that can cause a lot of damage to the brand.  If handled well and with elan, than it can add a lot of value - however like many things in life doing this well is a skill and perhaps shouldn't be left to just anyone to manage.

One final thing is be mindful that who ever has the ability to post can also damage your brand, so choose wisely.



-----Original Message-----
From: AccessD [mailto:accessd-bounces at databaseadvisors.com] On Behalf Of Jim Lawrence
Sent: Thursday, 24 March 2016 6:19 AM
To: Access Developers discussion and problem solving <accessd at databaseadvisors.com>
Subject: Re: [AccessD] FW: Blog on Rex Website

Well said and right-on.

Jim

----- Original Message -----
From: "Rocky Smolin" <rockysmolin at bchacc.com>
To: "Off Topic" <dba-ot at databaseadvisors.com>, "List" <dba-tech at databaseadvisors.com>, "Access Developers discussion and problem solving" <accessd at databaseadvisors.com>
Sent: Wednesday, March 23, 2016 7:11:36 AM
Subject: [AccessD] FW: Blog on Rex Website

A client who is in the process of creating a commercial product based on the system I developed for his own business writes:
 


 We are in the final phase of finishing the REX website and Doris is adamant that we need to include a blog.  Do you agree?

 

 

I responded to him:

 

A blog has two advantages: 1) it creates a community of users who can post blog entries to your site, respond to the blog posts and exchange information, and creates the impression of a more reputable product; 2) the 'bots that crawl through your site and are responsible for placement in the search engines, 'lke' new content.  So a blog may incease your placement in a search by continuously adding new content to your site.
 
There are two disadvantages: 1) allowing users or other to post comments to your blog opens you up to criticism, fair or unfair whcih you can control that by deleting undesreable posts - an ethically questionalbe tactic - or by not allowing comments or other posts to your blog which degrades its credibility in the minds of readers; 2) you need to solicit posts or create posts yourself continuously - a blog on which the last post is already 'stale' impairs your credibility - so it's a job which needs to be attended to all the time.
 

Any other thoughts on this?

 

MTIA

 

Rocky

 

 

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