[AccessD] FW: Blog on Rex Website

[Rocky Smolin]

Thank you for your rely.  Valuable advice.  Will forward to the client.

r 

-----Original Message-----
From: AccessD [mailto:accessd-bounces at databaseadvisors.com] On Behalf Of
Darryl Collins
Sent: Wednesday, March 23, 2016 1:29 PM
To: Access Developers discussion and problem solving
Subject: Re: [AccessD] FW: Blog on Rex Website

Agreed Rocky.  They should make sure they have the resources to deal with
the blog. If it is a smaller business with low traffic then it might be
manageable with the current team.  If they are likely to get a higher volume
(many responses in a day) then they might need to bring additional skills to
the table.

How they handle complains is critical.  If the owner is the type to take it
all personally and it turns into an online pissing contest than that can
cause a lot of damage to the brand.  If handled well and with elan, than it
can add a lot of value - however like many things in life doing this well is
a skill and perhaps shouldn't be left to just anyone to manage.

One final thing is be mindful that who ever has the ability to post can also
damage your brand, so choose wisely.



-----Original Message-----
From: AccessD [mailto:accessd-bounces at databaseadvisors.com] On Behalf Of Jim
Lawrence
Sent: Thursday, 24 March 2016 6:19 AM
To: Access Developers discussion and problem solving
<accessd at databaseadvisors.com>
Subject: Re: [AccessD] FW: Blog on Rex Website

Well said and right-on.

Jim

----- Original Message -----
From: "Rocky Smolin" <rockysmolin at bchacc.com>
To: "Off Topic" <dba-ot at databaseadvisors.com>, "List"
<dba-tech at databaseadvisors.com>, "Access Developers discussion and problem
solving" <accessd at databaseadvisors.com>
Sent: Wednesday, March 23, 2016 7:11:36 AM
Subject: [AccessD] FW: Blog on Rex Website

A client who is in the process of creating a commercial product based on the
system I developed for his own business writes:
 


 We are in the final phase of finishing the REX website and Doris is adamant
that we need to include a blog.  Do you agree?

 

 

I responded to him:

 

A blog has two advantages: 1) it creates a community of users who can post
blog entries to your site, respond to the blog posts and exchange
information, and creates the impression of a more reputable product; 2) the
'bots that crawl through your site and are responsible for placement in the
search engines, 'lke' new content.  So a blog may incease your placement in
a search by continuously adding new content to your site.
 
There are two disadvantages: 1) allowing users or other to post comments to
your blog opens you up to criticism, fair or unfair whcih you can control
that by deleting undesreable posts - an ethically questionalbe tactic - or
by not allowing comments or other posts to your blog which degrades its
credibility in the minds of readers; 2) you need to solicit posts or create
posts yourself continuously - a blog on which the last post is already
'stale' impairs your credibility - so it's a job which needs to be attended
to all the time.
 

Any other thoughts on this?

 

MTIA

 

Rocky

 

 

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