[AccessD] FW: Blog on Rex Website

[FW Salato Center]

You can have a blog that doesn't allow for reader comments. We considered one for Salato -- one where the educators could check in frequently and just note interesting things going on, but we really don't have the time for it, so we decided not to do it. 

Susan H. 

Agreed Rocky.  They should make sure they have the resources to deal with the blog. If it is a smaller business with low traffic then it might be manageable with the current team.  If they are likely to get a higher volume (many responses in a day) then they might need to bring additional skills to the table.

How they handle complains is critical.  If the owner is the type to take it all personally and it turns into an online pissing contest than that can cause a lot of damage to the brand.  If handled well and with elan, than it can add a lot of value - however like many things in life doing this well is a skill and perhaps shouldn't be left to just anyone to manage.

One final thing is be mindful that who ever has the ability to post can also damage your brand, so choose wisely.